A lot of fascinating people and events are mentioned throughout Schudson's book. Here are suggestions for a bit of further reading on people and events discussed in Chapters One and Three.
1. On our Canvas site, in "Files," from Frederic Hudson, Journalism in the United States (1872) - a book that Schudson uses frequently in his book::
"The New York Herald"
"The Herald's Money Articles"
"The Moral War 1840-1842"
2. Check the Wikipedia entries for these people (numbers in parentheses are to the pages of Schudson's book where they are first mentioned): Thurlow Weed (14); William Cullen Bryant (16); James Gordon Bennett (16); Benjamin Day; The New York Sun; The New York Herald (18); Horace Greeley (20); Madame Restell (20); Philip Hone (28); Frederick Koenig (32); Baltimore Sun (34); Moses Beach (34); William Cobbett (38); Walter Lippmann (39); Robert Park (40) [Park's essay, "The Natural History of the Newspaper", American Journal of Sociology 1923, is in our FTP folder]; Frank Luther Mott, a very famous early historian of American Journalism (42); James Watson Webb (50); Samuel Bowles and the Springfield Republican (50); The New-York Commercial Advertiser (54).
Wikipedia pages: William Randolph Hearst (88); Joseph Pulitzer (88); Adolph Ochs (89); The Saint Louis Post and Dispatch (91); The New York World (92); The New York Journal (92); N.W. Ayer & Son (94); Valerian Gribayedoff (95); John Bach McMaster (96); The New York Times (96); Abraham Cahan (98); The Jewish Daily Forward (98); Melville Stone (99); The Chicago Daily News (99); Charles Dickens (104); Walt Whitman (104); Theodore Dreiser (105); Sister Carrie (105); Elmer Davis (108); Benjamin Odell (108); Bird S. Coler (108); David Hill (108); George Jones (111); The Bradley-Martin ball at the Waldorf, 1897 (113); Richard Harding Davis (113); Garet Garrett, N.Y. Times editorial page editor (115).