Read chapters 11 and 12 of Irwin's series.
NOTE: You may well find it easier to read this article in your Adobe Acrobat reader, where you can increase the magnification to 150% or more. It is much easier to read that way. Paper large enough to reproduce this article at 100% of its original size won't fit into a standard printer. If you do read it on your computer, you must still print it out and bring it to class with you. I myself read these articles printed out. They are clear enough to read. You just have to read them carefully - something you ought to do anyway! |
Chapter 11 finishes his analysis of advertising and Chapter 12 deals with newspapers as big business -- in 1911 vocabulary and terms.
Go to Chapters 9 through 12 here. It's a pretty big file, and may take a long time to load.
If you prefer, download it from our FTP server.
Compare these chapter to Bagdikian's analysis in Chapter 2 of the 1990 edition of The Media Monopoly, titled "Public Information as Industrial By-Product". (This is one of the older editions, not the new one, which has the title The New Media Monopoly.)
Write 350 words; email to your group and to me.
Bring all these documents to class with you.